American Talent Initiative colleges enrolled nearly 75,000 Pell Grant recipients over the past decade, with transfer students accounting for the largest gains, the ATI reported. The surge reflects targeted recruitment and retention strategies at selective institutions to broaden economic diversity. The data suggests institutional commitments to Pell enrollment can shift campus demographics and signal progress on access. But questions remain about graduation rates, net‑price transparency and supports needed to ensure low‑income students thrive once enrolled. Policymakers and college leaders will watch whether these gains persist amid broader federal policy changes and budget pressures that affect campus financial aid and student services.