New analysis of application behavior and survey data shows the political climate influences students’ college decisions but has limited effect on the preferred size of institution. Consultant Ricardo Azziz and colleagues report that while many prospective students consider campus politics in their choices, only a small share say the political environment strongly pushed them toward larger or smaller schools. The findings matter for small liberal‑arts colleges and regional public institutions already facing enrollment pressures. Recruitment officers should treat political‑climate messaging as one factor—alongside program mix, affordability and outcomes—when shaping regional and demographic outreach. For system leaders, the results suggest enrollment recovery strategies should emphasize program differentiation, student services and cost, rather than assuming size alone will attract or repel applicants.