La Salle University in Philadelphia reported a sharp enrollment and revenue rebound under President Daniel Allen’s leadership, including a 23% enrollment increase in 2024 and its largest first-year class since 2019. Allen attributed the turnaround to a renewed focus on La Salle’s liberal arts mission and more targeted recruiting—shifting away from broad digital strategies toward personalized outreach. The university also cited progress with accreditation after receiving a compliance warning related to financial stability from Middle States Commission on Higher Education. With housing expansion planned for the incoming fall class, the university’s strategy signals how small private colleges are tailoring admissions messaging and student experience to stabilize enrollment.