Two national polls released this year show steep declines in public confidence in the four‑year degree. An NBC News survey found only about one‑third of registered voters now say a four‑year degree is worth the cost; longitudinal comparisons show a dramatic drop from roughly half a decade ago when majorities viewed college as a clear investment. Responses vary sharply by partisanship and education level—Republicans and non‑college voters are most skeptical—but even many degree holders expressed second thoughts about value and return on investment. Commentaries and analyst notes attribute the shift to rising tuition, student debt, and a weakening entry‑level labor market for recent graduates. Employers’ increasing expectations for AI literacy and the contraction in traditional entry‑level roles further complicate messaging from admissions offices and career centers. Enrollment managers say the perception shift is already affecting yields, recruitment tactics and program redesigns aimed at clearer career pathways. State policymakers and higher‑ed leaders face pressure to show measurable outcomes, expand credential pathways and rethink financial aid as public sentiment reshapes political support for campus funding.