An analysis laid out a coordinated strategy aimed at weakening colleges from within by reframing students as customers and pressuring faculty governance and curricular decisions. The playbook describes tools such as legislative oversight, litigation and public‑relations campaigns to shift campus priorities and assessment standards. Authors document how market framing and consumer‑choice rhetoric are being deployed to influence grading, curricular autonomy and governance structures. The report names actors aligned with the strategy and flags the potential for rapid policy changes at state legislatures. For provosts, academic‑affairs leaders and faculty senates this signals a need to shore up governance transparency, clarify grading and academic standards publicly, and prepare legal and communications responses to coordinated campaigns. Clarification: the analysis focuses on strategy and tactics aimed at institutional governance rather than individual campus incidents.