Mannheim Business School, ESMT Berlin and WHU Otto Beisheim School of Management launched a joint recruitment campaign—branded “Say Ja to Germany”—aimed at attracting international students and faculty amid shifting visas and academic‑freedom pressures worldwide. Joachim Lutz of Mannheim framed the initiative as a response to students weighing career pathways and freedoms as part of school choice. The alliance emphasizes Germany’s openness and post‑degree career pathways as counterprogramming to new restrictions in the U.S., UK, Canada and Australia. The coordinated message and shared marketing represent a strategic effort by triple‑accredited European schools to convert geopolitical and policy uncertainty into competitive enrollment advantage.