Whitman College announced a “10% Promise” that caps tuition at no more than 10% of a family’s parental adjusted gross income, using FAFSA-reported information as the pricing input. The college also says families earning $100,000 or less will receive scholarships covering full tuition for the 2026–27 year, where tuition is listed at $68,692. The initiative shifts the affordability conversation earlier in the admissions process by promising families a predictable tuition amount before enrollment decisions. Whitman says federal grants and merit aid will be incorporated into the scholarship that fulfills the 10% cap, with additional costs like housing and food still handled through other aid sources, including loans and work-study. For the sector, the policy is a pricing transparency play that may influence competitors’ discounting strategies and FAFSA-based financial aid modeling. It also adds momentum to outcomes- and value-focused narratives being tested in institutional financial aid design.