A Gen Z graduate’s job search profile highlights how face-to-face recruiting and targeted networking can outperform online messaging in competitive hiring markets. Basant Shenouda, after struggling for months to get responses through recruiter DMs and online applications, volunteered to waitress at a conference where hiring decision-makers were attending. The strategy centered on getting in front of recruiters directly during conference breaks, bringing résumés, and asking for feedback. The approach led to a LinkedIn role after a multi-stage hiring process, and she later moved to Google. For higher education professionals, the story is a reminder that career services outreach can benefit from high-touch formats that connect students to recruiting audiences in real time. It also suggests that work-integrated experiences—like volunteering at industry events—can function as practical exposure for students who feel they are being ignored in digital channels. The development matters for campus career outcomes measurement because it illustrates a pathway where employability signals are created through direct interactions rather than solely through online applications.
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