Amherst College is expanding targeted recruitment for rural students through its STARS College Network, aiming to move beyond attracting applications toward supporting enrollment decisions. A two-day visit gathered admitted rural high school seniors and families, including students navigating low acceptance chances at highly selective private colleges. The initiative is funded with $20 million from Byron Trott, a University of Chicago alumnus and trustee, who raised concerns that his alma mater enrolls far fewer rural students than expected. The outreach follows broader reporting that while rural students graduate at high rates, their college enrollment lags behind urban and suburban peers. The campaign reflects a student success approach that treats recruitment and transition as connected problems—designing programming to address where admitted students may hesitate to enroll.