Surveys and campus reports show more students are turning to social media platforms for quick answers and AI assistance, raising concerns about accuracy, academic integrity and digital literacy. Faculty and student‑services offices said the trend complicates advising and support models as learners rely on informal channels for homework help and coding assistance. Business students and faculty argue the solution is curricular: instead of bolt‑on AI courses, several graduate programs are calling for AI‑native curricula that embed agentic tools into core learning outcomes. Students at major business schools report routine classroom use of models for project prep, while some programs adopt partnerships with AI vendors for controlled access. Deans and faculty leaders said institutions must balance access to generative tools with assessment design and policy updates that preserve learning objectives.