A University of Cincinnati study found that more than half of college students report feeling lonely and that heavy social media use raises the risk of loneliness. The research links prolonged, intensive social-media engagement with decreased in-person connection and increased mental-health strain among undergraduates. Campus counseling centers and student-affairs teams are monitoring demand for mental-health services and exploring digital-wellness interventions. Institutions face pressure to expand preventative supports, adjust orientation and residential programming, and equip faculty to identify students in distress. Administrators are weighing outreach, peer-support initiatives, and partnerships with tech platforms to mitigate harms while maintaining students’ digital engagement opportunities.