Educational Testing Service is exploring sales or strategic investments for its GRE and TOEFL exams as demand shifts and competition grows, The Wall Street Journal reports. ETS faces a shrinking GRE test‑taker pool after many graduate programs went test‑optional; the TOEFL is also confronting new entrants such as Duolingo and changing international student flows. At the same time, testing experts warn the online SAT faces fresh vulnerabilities: commercial outlets in China and online forums selling questions and cheating tools that can bypass digital proctoring are circulating, according to tutors and assessment specialists. The trend raises integrity concerns for remote or hybrid admissions testing. Universities reliant on standardized measures must weigh alternatives, tighten digital exam security, and reassess admissions criteria. Any sale of legacy tests by ETS would redraw the vendor landscape and compel institutions to adjust verification and credentialing practices for international and graduate admissions.