Texas A&M University System leaders said they are expanding an AI-driven student engagement platform built to connect previously siloed student-support knowledge across a 12-campus system. The chatbot, developed in collaboration with Mainstay, routes Pell-eligible students to financial aid, course registration, counseling, and other resources intended to help keep learners enrolled and progressing. System leaders described the key operational change as not the chatbot itself, but the coordination required to integrate infrastructure, data sources, and responsibilities across IT, financial aid, academic affairs, and student services. They said the effort helped identify friction points such as difficulty applying for emergency aid and gaps in how consistently students can access advising information. Nine campuses are planned to integrate the platform by fall 2026, with early wins including increased outreach to “stopped-out” students after enrollment ends. Leaders said they expect the approach could extend to mental health referrals and other high-need interventions. For higher education, the development underscores that AI student support is increasingly tied to data governance and cross-functional process redesign—not just deployment of a new interface.