Universities UK International (UUKi) reported that 653,570 students studied with UK higher‑education providers overseas in 2023–24 — a 7.8% year‑on‑year rise and an average annual growth rate of 9.6% over five years. At that pace, UK transnational education (TNE) could reach 1 million students by 2028–29 and may overtake onshore international enrolments as early as next year if current trends continue. Half of TNE provision sits in Asia, with rapid expansion in Saudi Arabia, Sri Lanka and the UAE. The growth comes amid a 4.2% fall in international student numbers studying in the UK last year, driving UK providers to expand offshore and through partnerships, branch campuses and distance programs. Jisc’s parallel survey flagged digital infrastructure and equipment access as key challenges for overseas delivery. For internationalization officers and provosts, TNE growth reframes recruitment strategy: campuses must balance home‑market headwinds with offshore capacity, quality assurance, and digital delivery investments to scale programs while safeguarding academic standards.