Whitman College announced a “10% Promise” that caps tuition at no more than 10% of a family’s annual income and uses scholarships to cover full tuition for families earning $100,000 or less. For the 2026–27 academic year, Whitman said tuition is $68,692 and that students from families earning $150,000 would pay no more than $15,000 in tuition under the formula. The college said it designed the pricing model to reduce complexity and stress in the financial aid process, using adjusted gross income reported on the FAFSA as the basis for the tuition calculation. Whitman stated federal grants and merit-based scholarships contribute to the promise and that students can apply federal loans and work-study for additional costs such as housing and food. The announcement reinforces growing interest in outcome-linked and transparent institutional pricing strategies as families seek clarity amid broader concerns about college cost, aid navigation burdens, and affordability.