The U.K. government removed its numeric international-student target and unveiled an international education strategy that shifts emphasis from recruiting students to expanding overseas university hubs and boosting "education exports" to £40bn by 2030. The policy, announced by ministers, replaces the 2019 goal of 600,000 international students and asks institutions to take programs and campuses abroad. Universities will face new incentives to open foreign hubs and export curricula rather than rely on inbound fee income. The strategy could alter campus budgets, recruitment models and residence planning across the sector by prioritizing offshore delivery and partnerships. Officials framing the plan said it is intended to bring British education “to people on their own doorsteps.” The change arrives amid wider global competition for talent and follows falling international enrollments in some markets; U.S. and UK institutions should expect renewed pressure to develop transnational education arrangements and to quantify export revenues.