A growing number of UK universities are offering lifelong careers services to alumni in their 40s and 50s, expanding traditional campus‑based career centers into mid‑career support hubs. Services range from interview coaching to re‑skilling resources, reflecting demand from older graduates seeking career changes or new credentials. For higher‑education leaders, extending careers advice offers a chance to strengthen alumni engagement, generate non‑tuition revenue through executive education and microcredentials, and reposition universities as lifelong learning providers. It also raises staffing, IT and funding questions for career services teams. Institutions exploring similar models should assess employer partnerships, digital delivery options and metrics for measuring mid‑career outcomes to justify sustained investment.