More UK universities are offering lifelong careers support to graduates in their 40s and 50s as alumni seek midcareer pivots and reskilling. Career centers that historically focused on new graduates are now fielding requests for interview coaching, application support and sector advice from older alumni. Institutions report that extending services strengthens alumni engagement and generates new revenue or philanthropic opportunities. For higher‑education leaders, the move signals an expectation that universities will provide lifelong learning pathways and career services beyond traditional degree windows. Administrators should evaluate staffing models, digital platforms and employer partnerships to scale services for a more age‑diverse alumni base.