Colleges are launching programs to prepare students for creator‑economy careers: Syracuse’s new Center for the Creator Economy and related certificates aim to professionalize paths into social media content creation and entrepreneurship. Campus career offices see demand from Gen Z for practical, monetizable skills in content, branding and platform strategy. Concurrently, advocates argue business schools must pivot from traditional outputs to demonstrable local economic impact—measuring outcomes such as firm productivity, talent retention and entrepreneurship. Deans and program directors are discussing how to marry creator‑focused curriculum with the measurement culture and employer ties that business schools can supply.