A growing number of UK universities are extending careers services to alumni in their 40s and 50s as midcareer professionals seek reskilling and job transitions. Career centers are adding coaching, interview prep and sector switches as universities position lifelong support as an alumni retention and revenue strategy. At the same time, employers are moving toward skills-based hiring and assessments, prompting campuses to redesign advising and credentialing to emphasize demonstrable skills over résumés. For career services, the combination of lifelong access and skills-aligned credentials aims to keep institutions central to workforce pathways.