A new higher education cybersecurity perspective argues that campus cybersecurity cannot be treated only as a technical cost center. Instead, it should be framed around institutional business value—retention, research continuity, grant competitiveness, and reputational risk. The analysis emphasizes that in higher education, breaches and outages directly affect students’ ability to enroll and succeed, disrupt academic continuity, and can affect the institution’s credibility with partners and funders. The piece calls for leadership-level integration of cybersecurity strategy into broader institutional risk management, aligning investments with operational resilience goals rather than isolated IT compliance checklists.