Several of the nation’s most selective colleges are reporting record or rising enrollments of low‑income students after the Supreme Court’s ban on race‑conscious admissions, with institutions shifting outreach and financial aid to recruit Pell‑eligible students. College leaders, including Princeton’s president, say socioeconomic targeting is now a primary lever to boost campus diversity without race as a selection factor. Early data from 17 selective institutions show increases in Pell‑eligible freshman cohorts and more aggressive efforts to recruit in underserved urban and rural markets. The Trump administration has signaled legal scrutiny of some targeted recruitment strategies, but college leaders argue their practices are legal and necessary. The push raises questions about how admission priorities will be balanced with federal oversight and how financial-aid commitments will scale.